To add yet another multi-genre offering to the mix, Latin rock music legend Carlos Santana and special guests will perform in front of a live studio audience in Los Angeles on the custom built Nissan Live Sets sound stage located on the FOX studio lot.

Using the event featuring Santana as a platform, Nissan also will promote its new, sporty crossover, the 2008 Nissan Rogue, on sale this September.  Nissan and Yahoo! have developed the 'Ultimate L.A. Rogue Trip' promotion beginning July 19 through August 17.  The experience, created by interactive promotion company ePrize, rewards one lucky winner with an all expense paid trip for two to see Santana perform live at 'Nissan Live Sets on Yahoo! Music,; including airfare, hotel accommodations, spending money, VIP treatment and a Nissan vehicle to drive during the Ultimate L.A. Rogue Trip.  Participants can enter the promotion online at http://nissanusa.eprize.net/liveseries/.

"The partnership between Nissan and Yahoo! Music continues to be invaluable.  In a short amount of time we've experienced tremendous success," says Melissa Adams, senior manager, Nissan Media.  "Based on Dynamic Logic's AdIndex Scores, this program is succeeding at raising Nissan brand awareness and communicating key brand attributes.  Compared to industry norms, Nissan's campaign with Yahoo! Music excels at raising key metrics such as brand favorability and trustworthiness, as well as purchase consideration. Offering promotions like the 'Ultimate L.A. Rogue Trip' sweepstakes gives us the opportunity to leverage the success of the program to get consumers excited about the launch of new 2008 Nissan Rogue."

"Nissan Live Sets has become the destination for top artists looking for an intimate way to connect with fans," said Ian Rogers, GM of Yahoo! Music.  "Not only have we hosted more than 9 Grammy Award-wining artists, but we have also had tremendous success crossing over the program to Y! Musica featuring Enrique Iglesias and now Carlos Santana."

Artists from musical genres such as hip hop, pop, R&B, country, Latin and more have participated in 'Nissan Live Sets on Yahoo! Music' including Kelly Clarkson, Tony Bennett, John Legend, Joss Stone, Avril Lavigne, Rascal Flatts, Beck, Common and Enrique Iglesias.  Over 10 MM users have experienced 'Nissan Live Sets on Yahoo! Music' either on set, on the website and across Yahoo!.

More information on 'Nissan Live Sets on Yahoo! Music' can be found at www.music.yahoo.com/nissanlivesets or by searching for 'Nissan Live Sets' on Yahoo!.

About the All-New Nissan Rogue
The 2008 Nissan Rogue is designed to add a new dimension to the crossover sport utility segment -- satisfying both the functional needs of the buyers and their emotional needs.  The all-new CUV features a 2.5-liter 4-cylinder engine, Nissan's advanced Xtronic CVT (Continuously Variable Transmission), Vehicle Dynamic Control (VDC) with Traction Control System (TCS) as well as utility features such as a fold-flat front passenger seat, a rear 60/40 split-fold bench seat, an oversize glove box with partition and a versatile and a dual-level center console storage.
 

About Yahoo! Music
Yahoo! Music (http://music.yahoo.com) offers the most comprehensive music-related content, features and information available online.  Yahoo! Music provides a wide selection of streaming video, the Web's largest collection of music videos, Internet radio, exclusive artist features and music news covering all genres of music to Yahoo! visitors.

About Yahoo!
Yahoo! Inc. is a leading global brand and one of the most trafficked Internet destinations worldwide.  Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.  Yahoo! is headquartered in Sunnyvale, California.

About ePrize, LLC
As the worldwide leader of interactive promotions, ePrize creates one-to-one relationships between advertisers and their individual customers.  With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs.  Since 1999, ePrize has successfully launched more than 3,000 promotions for 73 of the top 100 brands (as ranked by Advertising Age), including Coca-Cola, American Express, Dell, General Motors, The Gap, Yahoo!, Southwest Airlines, P&G, Disney, and Subway.  ePrize has earned numerous awards, including the number-six ranking among the PROMO 100 and No. 185 on the 2006 Inc. 500 list. ePrize's more than 350 professionals are dedicated to delivering extraordinary service, along with immediate and measurable results.  Headquartered in Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas, and London.  For more information, visit www.eprize.com.


Press release via Nissan