The Financial Times (via Haaretz) reports that the private equity firm is not only eyeing Jaguar, but it is also interested in Land Rover, too.
In March, Ford sold Aston Martin which has fueled the speculation about a Jaguar and Land Rover sales ever since. In recent weeks, more and more auto pundits have been saying that Ford wants to dump both luxury brands. More interestingly, Ford has not directly said no to the reports. To give the idea some credence, the automaker has hired Goldman Sachs, Morgan Stanley, and HSBC to advise them on a possible sale.
It isn't a secret that Ford needs the money. The one time power house has lost a record $12.7 billion and is reorganizing to stop the bleeding.