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IRVINE, Calif., June 6, 2007 -- According to the J.D. Power and Associates 2007 Initial Quality StudySM (IQS) released today, the 2007 Kia Rio/Rio5 ranked highest in initial quality in the sub-compact segment.
This is the second consecutive year Rio/Rio5 has received this honor. Completely redesigned in 2006, the study captures issues experienced by owners in two distinct categories -- quality of design and quality of production (defects and malfunctions).
"The J.D. Power IQS awards are particularly significant since they are based directly on positive feedback from Kia owners," said Len Hunt, executive vice president and COO of Kia Motors America. "Fresh on the heels of the Strategic Vision Total Quality Index honors, this honor further demonstrates the strength of the full Kia line-up."
In the study, the Kia Rio/Rio5 was honored as the highest-ranking model in the sub-compact segment at 102 problems per 100 vehicles (PP100). The annual report measures 228 vehicle attributes across eight categories, including the driving experience, engine and transmission, and a broad range of quality problem symptoms reported by vehicle owners.
For 2007, the Rio and Rio5 model lineup, which includes three trim levels for the four-door sedan -- Base, LX and SX -- and the Rio5 SX five-door, continues to offer the same combination of engine performance and fuel economy as the 2006 model. Rio and Rio5 also offer one of the largest interior volumes in their class, as well as six standard airbags, including full-length side-curtain airbags.
Press release via Kia
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