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Whenever you can match, side-by-side, your best against the competition's best and win every time, we think it make s sense to bring the match-up to the consumer's attention.
That's what Saturn is doing. The GM brand has thrown down the gauntlet and encourages consumers to test-drive the competition -- the Toyota Camry and the Honda Accord. No, there are no plans to try and offer an incentive for a consumer to actually go to a Toyota or Honda dealer. What kind of match "race? would that be" No, this is a side-by-side comparison. Saturn dealers will have Accords and Camrys on hand for the outright competition. Pretty exciting, eh?
The promotion is fittingly called the "Side-by-Side-by-Side" test drive and will run now through July 31. Go ahead, take the challenge. The Saturn Aura was named North American Car of the Year at the North American International Auto Show.
Via EARTHtimes
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