First, Toyota, apparently aware of what the media would say upon such monetary hooks, notes that incentives on trucks is common. In one program, for example, the automaker provides dealers with three $250 'coupons' for every regular cab truck the dealer has in stock stock. Dealers can apply the coupons in any combination they wish (i.e., discounts to customers, etc.).
Our take? What's the big deal? Sometimes even we, as members of the press, get disgusted with 'exaggerations' of this brand or that. While Toyota doesn't have as many incentives as, for example, General Motors or Chrysler, it does run them, albeit more quietly than many automakers. (We still wonder, though, why Toyota priced the new Tundra so high. We're eagerly awaiting our media vehicle to see what's changed enough to justify the strategy. That, or the world's second largest automaker is banking on its reputation a bit too much.)
Via Fox