To do so, GMC has teamed up with AdverTickets, GM Planworks, and Starcom Worldwide to offer free parking in select sites across the U.S.: Los Angeles, San Francisco, San Diego, and Sacramento in California; and Miami, Tampa, and Orlando, Florida. There, approximately 100,000 surprised drivers will receive a free valet parking ticket as part of GMC’s promotion of the Acadia SUV. (The ticket also doubles as an ad for the Acadia.)
The marketing special runs from March 1st through the 30th. GMC is also buttressing its advertisement with flyers and other forms of non-traditional advertising (i.e., 'boom ads'). Our take? Not an unususal marketing campaign. Our concern is if GMC is sullying its professional, blue-collar image with the Acadia crossover as enthusiasts say about the new--and soft--Jeep Compass crossover and Jeep’s rough-and-tumble image.