Mitsubishi Approached About Chrysler Purchase Blog Post at Automotive.com
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Will an old partner be Chrysler's salvation?

Mitsubishi Approached About Chrysler Purchase

Posted February 16 2007 01:54 PM by Joel Arellano 
Filed under: Miscellaneous, Mitsubishi

Reuters spoke with Mitsubishi Motors about its reaction to the Chrysler press conference earlier in the week.



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Specifically, the automaker was asked if it would be interested in purchasing a stake in Chrysler if it’s jettisoned by parent/partner Mercedes-Benz. Mitsubishi Motors Europe Tim Tozer replied that the automaker had no interest, reminding reporters that the automaker is part of Mitsubishi Group’s keiretsu, a conglomeration of unrelated but tight-knit companies and industries unique to Japan. Said Tozer, "Our strategy is not to engage in any alliance that involves share participation because our alliance is within the Mitsubishi family."

Mitsubishi and Chrysler have a long history together. From the Dodge Colt to the previous generation Sebring (coupe) and Dodge Avenger, the two continue to work together in current projects such as its new Lancer sedan, Outlander SUV. Both companies co-developed their “world engines” with Hyundai Motor Corp.

Chrysler sold its Mitsubishi stake in 2005.

Our take? Like Toyota (see below), we were surprised Mitsubishi Motors was even asked this question. The automaker is just slowly recovering from abysmal sales in the U.S. and scandal back home. The last thing it would want to do is assume the responsibilities and debts a major—and troubled--U.S. brand.

Additional articles:
Toyota and Chrysler: Merger Or Tabloid Humor?
DaimlerChrysler's Recovery and Transformation Plan



Via Reuters



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