But when the 1970s came along Ford, General Motors, and Chrysler concentrated on more of the high volume car models, leaving the European name plates like BMW, and Mercedes-Benz to become the luxury car brands people who had the money coveted. Later the Japanese, under the names of Lexus and Infiniti, joined the Germans. So now when the question is asked, there has been a no certain “Yes” response.
Until now. The Cadillac CTS has been turning heads for the last couple of years and continues to do so with the 2008 model. Analysts have been going gaga especially over the interior. Buttons and knobs have been enhanced and the interior lighting has been upgraded. Coverings look more professional because they are cut, sewn, and wrapped by hand and now showing some creativity like French stitching.
And the Cadillac Escalade continues to turn heads as well.
Many of the European luxury cars, like the BMW 3 Series, are offering coupe, convertible, and wagon versions of particular luxury series. Analysts call for Cadillac to do the same. GM says it is working on at least two of the three.
And what about the Lincoln, the other domestic luxury brand?
Although it has had its troubles, Ford is making an effort to bring it back to its previous stature. Though reports are still few, the new MKZ sedan and MKX SUV has even critics grumbling how competitive they are to Lexus. Perhaps the European and Japanese luxury car makers should take heed.
Via Business Week