The 2015 Mini Cooper will make its world debut in England on November 18, but Mini enthusiasts can get a glimpse of the newest Cooper in the automaker’s new ad campaign, centered around Spike, the English bulldog.
While Mini is using Spike in its campaign, the automaker previously used an English bulldog in its “Not Normal” campaign, and hopes to the ads will communicate a playful, quirky nature characteristic of the 2015 Mini Cooper. Shot with various endings, and airing with different lengths, the commercials will take Spike on adventures centered around the newest Mini. A team of dog experts, trainers, and handlers were on set, including a make-up artist to “ensure the four-legged hero was always in good shape and perfectly presented.”
While we haven’t seen the commercials yet, we’re not expecting revolutionary styling changes, as the Mini is largely associated with its iconic, playful and retro aesthetic. Under camouflage we can see the large, round and prominent headlights, and a familiar oval-shaped grille. We do know however that the 2015 Mini Cooper will be powered by a choice of two new engines: A 1.5-liter, three-cylinder engine capable of 134 horsepower will be the standard engine, while a 2.0-liter turbocharged four-cylinder one that ups power to 189 hp will be optional. We expect these to be paired with revised versions of the six-speed automatic and six-speed manual transmissions available on current Minis. Mini is celebrating 50 years of motoring history this year, and the debut of the 2015 Mini Cooper will coincide with Sir Alec Issigonis 107th birthday, the man credited with developing the first Mini.