In its pursuit of the luxury car market, Kia will debut the 2014 K900 luxury flagship sedan at the L.A. Auto Show in November. Buyers can expect to pay between $50,000 and $70,000 for this upscale model when it arrives in dealerships early next year. At this price, the Kia K900 will be the most expensive nameplate offered by the Korean automaker in the U.S.
The 2014 Kia K900 is expected to be the sportier cousin to the Hyundai Equus, featuring a more athletic exterior style and BMW-like grille. It is expected to share the same 5.0-liter V-8 used in the Equus, but will also likely add a 3.8-liter V-6 engine good for around 333 horsepower. Both engines will be paired with an eight-speed automatic transmission.
The new K900 will be Kia’s first rear-wheel drive model in the U.S. The model was originally introduced as the K9 in South Korea and as the Quoris in other markets, where it features high-tech safety systems including advanced cruise control, blind spot detection, lane change assist, and lane departure warnings. Buyers can also expect a head-up display, digital instrument cluster, and LED headlights and tailights when the car debuts in the U.S.
Despite the car’s high price, Kia expects to sell 5,000 units of the K900 next year. This is double what was forecast for the Hyundai Equus during its first full year of sales in 2011.
The K900 will likely aid in the re-branding of Kia as a more premium car brand. Kia’s first foray into the luxury car market was with the $35,000 Cadenza, which debuted at the North American International Auto Show earlier this year. According to recent reports, Kia is also hoping to debut a GT sports coupe and roadster starting in 2016.
Sources: Automotive News, Motor Trend, Kia