Beginning on September 3, Honda’s advertising and marketing campaign for the new 2014 Honda Odyssey will be officially launched, with features in television, print, mobile, and digital platforms. Neil Patrick Harris and Rainn Wilson will start the campaign off with voice-over promotions, where they play lint balls and gummy bears, respectively, in an upcoming commercial series.
Honda isn’t stopping at one media platform, though, as busy families are constantly on the move. The automaker is spreading the Odyssey campaign over network television, online videos, location-based targeting, and homepage takeovers on AOL, Amazon, and Huffington Post gaming.
The new campaign hopes to highlight the Odyssey’s family-friendliness, with special attention being paid to the HondaVac, the world’s first in-vehicle vacuum cleaner that can reach all recesses of the minivan. “No one knows the family buyer better than Honda, which led to the innovations in the redesigned Odyssey. The Odyssey is the class leader in the areas that are most important to the family buyer: fuel economy, safety and feature content,” said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc.
With the slogan “Start Something Special,” Honda hopes to start off the campaign with an upbeat tone. For the first time, Honda is also developing integrations with Angry Birds and Words with Friends, where the automaker will be creating custom content where the vehicle’s in-car vacuum is featured in gameplay and a highlighted image showcasing the details of the Odyssey, respectively.
Below are the first three commercials for the 2014 Honda Odyssey campaign.