Do you remember how much your first VCR or DVD player cost? It was probably in the hundreds of dollars. Now, you can get a new DVD player that’s smaller, lighter, and much more sophisticated for $80, if that.
That technological price drop seems to be happening with the Chevrolet Volt, dropping $5,000 for the 2014 model year. The 2014 Chevrolet Volt will now start at $34,995, including $810 for destination and handling. That’s before an additional $7,500 that in tax credits that could bring its price down further.
The Volt continues on largely unchanged for 2014; it has two new colors available, Ashen Gray Metallic and Brownstowne Metallic, and a leather-wrapped steering wheel. That’s it. That’s all for the changes.
Already, Chevrolet has been practically giving the Volt away a way to spur sales in the face of newer competition, amortize costs, and help amp up its zero-emissions credits in states that adhere to legislation set forth by the California Air Resources Board. Through July of this year, the Volt is up 9 percent on the year, selling 11,638 vehicles. That’s just off the hot pace set by the refreshed Nissan Leaf at 11,703. Both cars are recording their best years to date since going on sale in 2011. But we can imagine buyers in the first three years are feeling a little pain as the resale values of their cars continue to plummet with each successive price drop on a new model.
In the not-too-distant future, Chevrolet will be redesigning the Volt, lowering the price further as it hopes to achieve more mainstream acceptance. The Chevrolet Volt one of the first plug-in hybrids to hit the market, able to travel 38 miles per charge and achieve an EPA-rated 35 mpg city/40 mpg highway when running on gasoline, using its 1.4-liter engine as a generator instead of directly sending power to the front wheels in most cases.