One thing American and European car shoppers can’t agree on, is that when overseas customers are happy with putting around in BMW 7 Series with 250 some-odd horsepower, we think that luxury should be a statement of always having more than enough, even if you’re not going to use it.
Case-in-point: The 2013 Cadillac XTS with its 306-horsepower, 3.6-liter V-6 was plenty sufficient for passing other cars on the highway. But the car is still two tons. That kind of power just ain’t gonna cut it when you’re talking about a luxury sedan that can easily crest $60,000. So what’s an automaker to do?
Share the love. That’s what. After the introduction of the 420-horsepower 2014 Cadillac CTS Vsport, the brand unveiled the slightly detuned 410-horsepower XTS-V full-size luxury car. Now, Cadillac has posted it for sale starting at $63,020. Of course, that’s a huge step up from the $45,525 standard XTS (compared to $44,995 for the 2013 version), but the twin-turbocharged full-sizer has a ton of equipment that isn’t on the base car as standard. Unlike other models throughout the Cadillac XTS range, it will only come in Premium and Platinum Collection trim levels, the cheapest of which starts at $56,730 in non-turbocharged, all-wheel-drive guise.
All of this should make for V-8-rivaling performance, coming with upgraded 20-inch wheels and a bespoke grille signifying that this car has 104 more horsepower and 105 more pound-feet of torque versus the non-turbo version. Interestingly enough, the XTS is supposed to compete with cars like the Lexus LS, Audi A8, and Hyundai Equus. But its price undercuts all of them. In fact, it undercuts the smaller 272-horsepower 2014 Cadillac CTS on the bottom end and only manages to out-price the 420-horsepower, rear-wheel-drive CTS Vsport by $3,000. It will be interesting to see how Cadillac manages to sell two vehicles that occupy the same pricing space when one is clearly more car for the money.
The last time that happened, the Cadillac STS lost to the DTS sedan late last decade. It looks like history could repeat itself.