We’re going to save you the “Remember when Hyundais were little, cut-price boxes of junk?” discussion. Hyundais have been pretty decent for a while now. But they’ve always been pretty cheap, price-wise—at least when compared to their competition.
Mark that one off what a Hyundai used to be, too. The Korean automaker just announced pricing for the 2013 Hyundai Santa Fe Sport, the five-passenger version of its new crossover. It’s going to start at $25,275, including $825 for destination and handling. That’s $1,225 more than the outgoing base model. For the money Hyundai, as always, is including a long list of standard features, including 17-inch alloy wheels, LED brake lights and accent lights, power windows and mirrors, a six-speaker stereo system with MP3 jacks, Bluetooth, Blue Link telematics, and keyless entry among other things. It comes with a 190-horsepower, 2.4-liter four-cylinder engine and front-wheel drive.
Models equipped with the 2.4-liter engine and all-wheel drive start at $27,025—a good step up from a $25,750 2012 Santa Fe GLS AWD.
New to the Hyundai Santa Fe range is a turbocharged 2.0-liter four-cylinder borrowed from the Hyundai Sonata sedan. In this application, it’s expected to make 264 horsepower, down 10 horsepower from the Sonata and down 12 horsepower from the 3.5-liter V-6 it’s replacing. But, then, the new Hyundai Santa Fe is lighter and supposedly more fuel-efficient, too. With front-wheel drive, it starts at $28,025. Adding all-wheel drive brings it up to $30,275, or roughly $2,000 more than the outgoing model.
At the top of the range, Hyundai is offering the 2013 Santa Fe Sport with saddle leather, usurping the Limited model in the Santa Fe’s range. Checking all the options boxes, including a $2,450 Leather and Premium Equipment package that includes a power front-passenger seat, a 4.3-inch touchscreen audio display, and a reaview camera, and the $2,900 Technology package that brings in a navigation system, 12-speaker Infinity audio sytem, and a panoramic sunroof, among other features, the Hyundai Santa Fe Sport can top $35,625 without even adding floor mats. All of that lines up very closely to the prices of the 2013 Ford Escape, albeit that vehicle starts nearly $2,000 cheaper and can top out at an even higher price.
Hyundai hasn’t announced prices for the seven-passenger version of the Santa Fe, but we imagine it’ll be possible to load one up above $40,000, speaking that it comes with a 3.3-liter V-6 with 290 horsepower as an option.
That brings us to the question: With Hyundai always having been about value, does the new Santa Fe Sport seem priced to sell, or are the automaker’s expectations a bit lofty? Sound off in the comments section below.