The Texas State Fair is to trucks what the Pebble Beach Concours d’Elegance has become to luxury cars. If it’s worth showing, you bring out your best and you hustle the heck out of it in front of perhaps our nation’s most discerning truck shoppers.
For Ford this year, that includes the 2013 F-150 King Ranch edition, the refreshed, reinvigorated luxury truck from the Blue Oval company.
With a choice of either a standard 6.2-liter V-8 or available EcoBoost 3.5-liter turbocharged V-6, the 2013 Ford F-150 King Ranch can be optioned as anything from a workaday runabout all the way up to a serious hauler with four-wheel drive and a 3.55 rear differential for serious towing. In fact with either engine, the F-150 can tow as much as 11,300 pounds when optioned to do so.
No matter how you get it, though, the King Ranch comes loaded with premium adobe or black Chaparral leather, MyFord Touch, a rearview camera, and embroidered “King Ranch” floor mats as standard, among a long list of other features. Options include a navigation system, CrewChief fleet monitor for work trucks, and a monotone paint option.
Outside, the 2013 Ford F-150 King Ranch is differentiated from other F-150 models by its new three-bar grille, available 20-inch wheels, available King Ranch chrome package, and those giant badges that Ford smatters all over the truck’s exterior. Already listed on Ford’s website, the 2013 Ford F-150 King Ranch starts at $44,510, including $995 for destination and handling.
But if the Ford F-150 King Ranch is a little out of your price range for a pick’em up, Ford has some other good news for Texas State Fair spectators to get excited about.
The standard 2013 Ford F-150 V-6 is getting a little stronger, bringing its towing capacity rating up to 6,700 pounds—up 700 pounds from 2012. That’s more than any of its chief V-6 rivals, the Pentastar-equipped Ram 1500 and Chevrolet Silverado included. Adding to the Ford fanfare, Ford is rolling out its “We Own Work” slogan to light-duty F-Series trucks in addition to the Super Duty series that received the tagline earlier this year. Does this mean that “Built Ford Tough” is being towed off into the sunset? Yeah, at least for right now.
Ford has sold more than 200,000 EcoBoost-equipped F-150 trucks since they went on sale for 2011. And the brand isn’t done with the F-150 yet, despite its age. With each year comes a host of improvements to keep it in the pack with its rivals, if not just ahead of them.
It should be more than enough to woo a few thousand Texans at the nation’s largest state fair.