When the Fiat 500 Gucci Edition was first introduced, it was touted as a pairing of two Italian icons of style. The limited edition 500s were scooped up, and in an effort to satisfy customer demand–and boost sales–the 2013 Fiat 500 Gucci Edition is once again being offered.
“The success of the Fiat 500 by Gucci demonstrates that there is a clientele in America that appreciates and demands high-quality small cars loaded with the craftsmanship, technology and the style that only the Italians can offer,” said Jason Stoicevich, head of Fiat Brand North America, part of the Chrysler Group.
The 2013 Fiat 500 and 500c by Gucci Edition will have a new Nero (black) monotone interior, and will feature a Gucci Nero or Gucci Bianco exterior paint finish. The Cinquecento will also once again have lots of unique Gucci touches, including black light bezels, bright and satin chrome accents, seats wrapped in Poltrona Frau leather with signature “Guccissima” print. Two-tone interiors will also be available on the 2013 Fiat 500 and 500c by Gucci Edition.
The Gucci 500 will still be powered by the 1.4-liter four-cylinder engine, capable of producing 101 hp, and will offer a choice of a five-speed manual transmission or a six-speed automatic. Prices start at $24,550, and the soft-top 500c will start at $28,550. Both prices include delivery. Coupe and convertible models will also feature the signature Gucci Verde/Rosso/Verde (green/red/green) stripe that runs the length of the car and roof.