Available today in Dodge dealerships across the country are new 2013 Dodge Dart “Special Edition” packages, as well as a new Rallye Appearance Group. These are only available on the STX and Limited models, and they combine features and content exclusive to the segment, and are consistently ordered by current Dart customers.
Dodge says the 2013 Dodge Dart has set a new precedent in the compact car segment, thanks to its class-leading safety features, technology, and personalization, style and functionality. Sales, however, haven’t reflected this. “These new Dodge Dart Special Edition packages show how we’re listening to our customers. Since we launched the all-new Dart last June, we’ve been able to see how customers are ordering their Darts, and as a result, we have simplified our offerings to meet their requests – allowing us to offer them an even better value in the process,” said Tim Kuniskis, President and CEO, Dodge Brand, in a recent interview.
The Dart STX Special Edition package combines styling and desirable features for just $595, giving the Dart STX an overall starting price of $18,590 before destination charges. It will feature all the same standard equipment from the STX model and adds a black crosshair grille, tinted projector headlamps, projector fog lamps, racetrack tail lamps, integrated dual exhaust, remote start, and many other features. The Rallye Appearance Group package includes a black front fascia, Rallye badge, and 17-inch Hyper Black aluminum wheels for only $395.
For the 2013 Dodge Dart Limited, the vehicle already comes equipped with an array of standard features, but when the Special Edition package is added to it, there’s an added sense of luxury. The package features include Nappa Leather seats, heated front seats and steering wheel, power sunroof, racetrack LED tail lamps, dual-zone automatic temperature control, remote start, and more.