Buick has been undergoing a reinvention of late, trying to distance itself from a reputation of being the favored son of the Bingo-hall-crowd. But to appeal to a younger audience, it has to have cars that are: 1) actually appealing; and 2) desirable to younger buyers as well. The good news for Buick, is it is almost impossible not to attract “younger” buyers. That didn’t stop the automaker from putting forth a good effort with the 2013 Buick Verano Turbo, not to be confused with the 2013 Buick Verano (non-turbo).
The Verano Turbo is a unique proposition: A compact luxury car priced at about $30,000. And unlike the 2.4-liter four-cylinder in the regular Verano, the 2.0-liter turbo charged four-cylinder has some kick, putting out a respectable 250 horses. But will buyers be interested in a compact car priced above several well-equipped mid-sized cars? What exactly does the Verano Turbo offer? Associate Editor Jacob Brown went to Kentucky to find out.