“Small” is the new big and General Motors, with the current success of its compact Cruze sedan and critical acclaim of its new Sonic subcompact, hopes lightning strikes a third time with the even smaller Spark hatchback. The diminutive people mover is already on sale around the world, where its sporty lines and premium interior is showcased in youthful colorsplash and as well as the standard pallet of white, black, blue, and silver. Chevrolet looks to take on rival Ford among techno-savvy youth with available infotainment for the Spark while reassure the public that small can mean safe with a class-leading number of standard airbags.
Who It’s For
High school and college graduates are the definitive target for 2013 Chevrolet Spark, though the automaker still hasn’t released pricing information at the time of the show except it’ll be less than the Sonic which starts around $14,495 including shipping. On the other hand, we wouldn’t be surprised if the retired set pull a switcharoo on the “youth target” Spark as their vehicle of choice to replace the now empty Chevrolet Traverse, Equinox, or even the Malibu. (The Chevrolet Camaro ZL1, of course, continues to be pampered in the garage.)
The 2013 Chevrolet Spark may be the first true “city car” built truly for Americans’ “large” needs, which includes their cargo requirements. Stand-out features include:
- Four adults really can sit comfortably in the Spark, even tall ones ala your son the high school basketball.
- Only 85 horsepower? Doesn’t sound like a lot but the Spark is so lightweight that it could actually feel zippy traveling down the onramp. The subcompact comes standard with a five-speed manual, though a four speed automatic is available.
- Like larger sibling Chevrolet Sonic, the Chevy Spark is equipped standard with ten airbags.
- Chevy takes on Ford’s popular MyFord infotainment system with MyLink which is offered on Spark 1LT and 2LT models. Satellite radio is also available.
What We Think
We briefly drove the Spark earlier this year and are eagerly waiting for one to join our fleet, especially the diesel version. We still have reservations how the public will react to such a compact: sales of mid-sized and larger cars continue to rise and many Americans are returning to their crossovers and even trucks as gas prices stay stable or rise slow enough to be absorbed in the pocketbooks.