One way to promote a car that has not been released yet is to show it to as many people as possible. (Ask Ford and its Fiesta movement.)
Remember the the electric car has a range of 244 miles. So the trip will be divided into several short trips. Tesla employees who will be driving the car will stop in at least 19 cities on the 2,700 miles trip to the Windy City.
The journey is scheduled to start in Los Angeles on December 17 and the car is expected to arrive in Detroit by January 8. You can keep track of the progress of the road show by visiting Tesla’s website.
16 different Tesla employees will drive the vehicle.