It looks like the 2010 model year will be the official d?but for the Chrysler Imperial luxury car, a concept version of which was first unveiled at the Detroit Auto Show in 2006.The concept hearkens back to the Imperial of yore, which was Chrysler’s flagship model, although this concept featured what are popularly termed "suicide doors", which were not a feature of the original models, and which may not make it to production.
According to the Free Press, word from (former) DaimlerChrysler has it that the company will be investing $700 million (Canadian) to add a fifth model to its Brampton, Ont., plant, according to a report in the Toronto Star. The plan to build the flagship model is to be officially unveiled on June 11, under the title "Project X."
This news comes just on the heels of Chrysler’s recent purchase by Cerberus Capital Management LLC, since German parent Daimler was looking to finally shed its 1998 acquisition of the American automaker. Obviously the new corporate overlords must be willing to let this project go forward (and not just because the Imperial would make a good executive car for the new Chrysler bigwigs, we can assume).
The Brampton plant currently produces three other Chrysler Group products: the Chrysler 300 sedan, the Dodge Magnum wagon, and the Dodge Charger sports car, all based on the LX platform. The Dodge Challenger muscle car will start production there next year.