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Kia Commercial Not Tickling Canadian Police Funny Bone 2007 Kia Spectra: Not Safe If You're A Police Officer
Filed under: Miscellaneous, Kia, Sedans, Compact
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A new Kia television ad appearing in French and English on Quebec TV and in English in the rest of Canada, paints police officers in a negative light by showing a female officer taking what can be described as an “extended break” of the amorous variety.
The advertisement shows a couple in a Kia Spectra embracing each other, until the reverie is interrupted by the sound of a police radio. The couple decouples, and the woman leaves the vehicle. At first, you might think that the police have caught this couple almost in flagrante delicto but no—it turns out that the woman is actually in uniform, and is a police officer returning to her patrol car, which is the source of the police radio call. A spokesperson for the union representing officers of the Sûreté du Québec (the Quebec provincial police) says that this ad is disrespectful of female officers on the force. The Montreal Police Brotherhood is also upset, saying that this ad is unrealistic—that no female officer would ever partake in such compromising behavior. “We all know that we don't have any female police officers doing things that we saw in the TV spot,” Brotherhood spokesman Yves Francœur told CBC Radio. Female police officers have complained, and the police unions have requested that Kia pull the ad from its TV advertising rotation. There have been no reports from Hyundai, Kia's parent company, in response to the union and brotherhood's complaint.
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