At the start of the North American International Auto Show last weekend, General Motors and hip-hop singer and businessman Jay-Z unveiled a custom “Jay-Z Blue” GMC Yukon Denali SUV.
DETROIT – General Motors Corp. unveiled a concept GMC Yukon Denali SUV developed in partnership with cultural icon Shawn “Jay-Z” Carter.
Jay-Z, hip-hop superstar and business entrepreneur, escorted the GMC Yukon Denali – painted a special shade of blue in honor of his signature color “Jay-Z Blue” – down a runway at an exclusive event called GM Style, an invitation-only party where top celebrities appeared with 17 new GM
vehicles, concept cars and classics. The party kicked off the North American International Auto Show, which opens to the public on Jan. 13.
“Automotive design, entertainment and fashion have had a profound influence on each other and American culture for generations,” said Ed Welburn, vice president of GM Global Design. “Tonight we’re pairing a music icon, Jay-Z, with an automotive icon, the GMC Yukon Denali. Our Global Color Studio worked with Jay-Z to develop a fresh, vibrant color that matched his goals and aesthetics. The paint uses a high degree of reflective materials that helps evolve the blue color spectrum.”
“We’re thrilled to unveil this great new concept GMC Denali with Jay-Z,” said Michael A. Jackson, vice president of GM North America Vehicle Marketing and Advertising. “GMC is a very strong brand and it is poised for continued success in the marketplace.
“And while we can’t announce specifics tonight, we’d love to bring this concept to reality. Jay-Z and GMC -- it has a nice ring to it I think.”
The 2007 GMC Yukon Denali combines performance, luxury amenities and style that deliver a powerful, understated elegance unique to GMC, and the concept GMC Yukon Denali in Jay-Z Blue gives GMC’s flagship a distinctive and sophisticated look.
Press release via General Motors/GMC