According to the Chosun Ilbo, executives are currently in discussion with Webasto, a convertible automaker to produce the vehile, a mid-sized sedan currently name the “FD”. The automaker hopes that such a car will improve its brand image even though, historically, convertibles have been niche products and not profitable ones at that.
Our take? We think Hyundai is taking a bold but risky move with the production of convertibles. Ultimately, it will benefit the consumer who will suddenly have even more choices on what to drive on a sunny day.