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Mercury steady drop for Ford brand

Posted April 28 2008 02:59 AM by James Kwok
Filed under: Opinion, Mercury  |  Comments (1)
With sales figures for Mercury-branded vehicles dropping sixty percent during hte last decade to just 168,000 last year, Ford and CEO ALan Mulally continue to pump funding and resources into the fou

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Mercury brand's Last Chance? Or the Calm before a new Scion?

Posted March 4 2008 10:27 AM by staff
Filed under: Opinion, Mercury  |  Comments (1)
In so many ways, it's a dying brand. From its glory days in the 60's with the Cougar and Cyclone Spoiler II, Ford's Mercury brand has been reduce to nothing more than badge-engineered Fords with mor

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Mercury brand refresh no guarantee of future

Posted February 20 2008 07:31 AM by staff
Filed under: Opinion, Mercury  |  Comments (0)
U.S. dealers sold 168,422 Mercurys in 2007. That’s down 6.9 percent from 2006. Meanwhile Lincoln sales were up 9.1 percent.

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Ford's Mercury Brand to Fall. Again?

Posted January 2 2008 07:22 AM by staff
Filed under: Miscellaneous, Mercury  |  Comments (0)
There’s no doubt that Ford is looking for ways to save costs on its operations. And one on again off again and on again idea is to drop its Mercury division. Just plain dump it. No more Mercurys. Eno

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Mercury VOGA brings fashion at South Florida Auto Show

Posted November 13 2007 04:16 AM by staff
Filed under: Concept Cars, Mercury  |  Comments (0)
While many pundits who cover the auto industry have been calling for or expecting the demise of Ford’s Mercury division, it is apparent now that Ford has other ideas.

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Mercury Mariner Hybrid looks to replace Town Car in Fleets

Posted November 8 2007 09:58 AM by Joel Arellano
Filed under: Miscellaneous, Mercury Mariner, SUVs, Hybrid |  Comments (0)
Ford Motor Company is promoting its luxuriously equipped, fuel-sipping Mercury Mariner Hybrid as an eco-friendly alternative to stretch limos at a time when the Ford is the first automaker to introd

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