The Superbowl of advertising is just around the corner, once again coinciding with the actual Superbowl. Good thing too, since it's a sure bet that not all of the millions of people watching The Big Game actually enjoy football. However, all of them do buy stuff on occasion, even ... Read more
Motor Trend’s “Epic Drives” Debuts With A Topless, Frigid Drive Through Norway
The Scandinavians were among the first Europeans to explore (and conquer) their continent en masse, over the course of three centuries. If they had the luxury of an Audi R8 Spyder, we think they would have done so a lot faster. On the Motor Trend Channel's premiere episode of "Epic ... Read more
Jeep Gives Away Two Ferrarified 2012 Grand Cherokee SRT8s, Marketing Ploy Sort of Works
In an effort to build a little publicity, Jeep considerately gave away two 2012 SRT8 SUVs, decked out in Ferrari Red, to Formula One drivers Fernando Alonso and Felipe Massa at the Fiorano circuit in Maranello, Italy. The two drivers were outfitted in their racing best and posed for the cameras ... Read more
Audi Prices Ultra Limited 2012 R8 GT Spyder, Not for the Meek
Audi's most exclusive car, the 2012 R8 GT Spyder, is all set to come to the U.S., and it comes complete with supercar pricing. Audi says only 333 of these will be produced, and we earlier speculated that under 100 would make the journey across the Atlantic. We ... Read more
Recall Alert for the 1 Percent; Select Maserati GranTurismo’s Have Faulty Tail Lights
Maserati is recalling 1768 GranTurismo convertibles assembled from 2008 to 2010 for faulty tail lights. The convertibles have a defective lamp assembly which can cause the tail lights to fail. Without tail lights vehicle visibility is drastically reduced and could result in an accident. Maserati will notify owners of the affected ... Read more
Ford Adds Manual Transmission to Focus Titanium Series; Sees Strong Sales Figures in the West
One of Ford's most popular models has gotten off to a fast start in 2012 turning in strong sales figures in the western United States. To keep up the momentum, the Blue Oval boys have also answered the public's outcry for a manual transmission in the Focus as it can ... Read more
BMW Creates Six Funny Digital Shorts for 2012 3 Series Sedan Introduction
BMW has always made engaging advertising material. Most of us in the office still fondly remember the company's "The Hire" short film series from the early 2000s. And, as for some personal disclosure: At this week's press drive for the 2012 BMW 3 Series sedan, I made sure I had the ... Read more
Honda Recalls Accord, Crosstour, For Driver’s Side Airbag That May Not Inflate
Just days after Honda announced pricing for the Crosstour, they're forced to announce something else: the Crosstour, along with its Accord platform-mate, are being recalled for an airbag system that could fail to deploy the driver's side airbag. The driver's side airbag inflator is defective on about 341 Accords and ... Read more
Chrysler Adding 1,800 More Jobs to Belvidere Facility; Confirms Third Shift Along with it
As the public anxiously waits for the release of the 2013 Dodge Dart, Chrysler is prepping behind the scenes for its assembly. Chrysler announced that it will be adding 1800 jobs to its Belvidere facility, 500 of which will be solely dedicated to the Dart's production. With the addition of ... Read more
2012 Mini Cooper Highgate Special Edition: Another Attempt to Eventually Use All London Suburb Names
Another day, another Mini special edition to slowly milk the United Kingdom of all of its Britishisms for its new products. It was the Baker Street and Bayswater coupes. This month, it's the 2012 ... Read more
Non-Inflating Airbag Forces Toyota RAV4 Recall
The National Highway Traffic Safety Administration has said that Toyota is recalling more than 400 of its 2011 model year RAV4 crossovers. The issue involves the vehicle's airbag system, specifically the curtain airbag. According to the federal agency, the wrong propellant was installed with the airbag system. The concern is that ... Read more
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